Role: Design Research, Product Design
Duration: ~8 weeks
Year: 2019
Sadly, I can't share a lot of details about the output of this project.
Prior to my offical start date, I asked if there was any project I could get started on. The initial request for this project was simply to research how Pharma R&D organizations measure performance. As someone new coming in to the company, the idea was to get someone to look at it from an external perspective (as I was new to Pharma). My initial desk research was so well received, that we kicked off a formal project when I arrived.
One of the tricky things about this work was getting time and input from executives.
I treated this like a Design challenge and spent some time considering how to create an engaging experience for executives, and came up with the idea of cards!
I produced a set of 3x5 cards, one for each of the potential measures under consideration and use those to drive the conversation
These were very well received duting the sesions with executives, a nice mix of playfulness and engagement while being incredibly relevant because of the time invested in coming up with the right list of measures.
After performing discovery, I got to work sketching out how to visualize the information.
As mentioned, I can't really share the outputs from this.